- In the past three seasons, the gap from sixth to seventh place has fallen to just 1.7 points on average
- The gap in wage spend between the “Big Six” and the rest has remained fairly stable at around 2.5x
- However, the “Big Six” gap vs. the rest on social media has widened to around 20x on Facebook and Instagram, 14x on Twitter and 12x on TikTok
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