At the start of Formula E’s eighth season, which opened at the Diriyah ePrix in Saudi Arabia at the weekend, expectations are high for a return to growth.

Since its debut in 2014 Formula E remains the only sport to be certified with a net zero carbon footprint and markets itself as one of the fastest-growing sports properties in the world. The race series primarily targets a younger audience than other motorsports, with Gen Z viewers more socially conscious and preferring to view shorter sports formats. As a result, Formula E is often seen as the emerging sport for future consumers and the property has been successful in attracting well-known car brands, constructors, and sponsorship revenue.