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Briefing
7 min read

How the UFC is becoming the ultimate fighting championship

With record revenues and a rapidly increasing global following, the UFC is now considered one of the biggest sporting franchises in the world

  • Approximately 48% of 2021 UFC revenue came from domestic content rights
  • 5 of the top 20 PPV buys of all time have been UFC promotions
  • 9 of the 12 current UFC champions are from outside the U.S.

In Denver, Colorado on the 12th of November 1993 in front of a half-full arena, the first official UFC event took place. This was the subdued beginnings of a 29-year rollercoaster ride to the top of the sports industry.

The Ultimate Fighting Championship (UFC) is the largest and most recognised mixed martial arts (MMA) brand in the world, following the Unified Rules of Mixed Martial Arts. Based in the United States, the UFC holds tournaments across twelve weight classes (eight men's divisions and four women's divisions) and has delivered over 500 events in more than 156 cities around the world.