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Snapshot
5 min read

The first Covid transfer window

Amid all the reports of football clubs crippled by plummeting revenues, how did the player transfer market play out this Summer?

  • Covid-19 drives €2.3bn reduction in spending vs. Summer 2019, a fall of 42%
  • Biggest fall in La Liga, where clubs spent €411.5m, down almost 70%
  • Loans and free transfers both increased, each to more than 30% of deals

The Summer 2020 transfer window was always going to be unusual with Covid-19 causing significant financial disruption to football leagues and clubs across Europe.

With matchday revenues decimated, commercial revenues severely impacted and ongoing uncertainty over the future of broadcasting contracts, many club boards have been forced to reassess spending plans and reconsider coveted transfer targets. That being said, a lot has been made of the unique opportunity for clubs in a relatively cash-rich position or with the backing of wealthy owners to secure the services of highly-paid talent from clubs in a weaker position.