Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
Snapshot
4 min read

What would a ban on sports betting sponsorship mean?

Lucrative deals struck off, blank football shirts and emerging sponsorship sectors

  • Gambling makes up 1.7% of global sports sponsorship but 12.0% of shirt sponsors in European football’s Big Five
  • Six clubs in La Liga began the 21/22 season without a front of shirt sponsor due a government ban on gambling sponsorship
  • 18 out of 20 Premier League clubs have an official betting partner, with revenues estimated at £54 million annually

Recent research estimated the value of the global sports betting market at $69.9bn and suggested that its growth could continue at an annual rate of over 10% up to 2028.

The report, by Grand View Research, estimates that 30% of global sports betting is in football (soccer), despite the sport being a relatively minor focus in the US, where gambling is in rapid growth since laws banning its practice were struck down in May 2018.