Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
Snapshot
5 min read

Illegal sports streaming – accessing the inaccessible

Leagues, clubs and broadcasters continue to search for ways to eradicate illegal sports streaming, but how prevalent is the issue?

  • Just 16% of online sports fans say they have never watched illegal sources of sport content
  • 27.4% of illegal downloads and views in sports are of football games
  • 1 in 4 people who stream illegally have been affected by viruses and malware

The transition to online sports consumption has pushed illegal streaming further into the path of the mainstream sports fan.

Access is a key factor in driving users to stream sports illegally. When no legitimate providers in a country have rights for an event, consumers feel they have no legal viewing alternative. While many sports leagues provide access to watch all matches, some do not – perhaps most notably the Premier League whose domestic contracts currently allow for the broadcast of only 200 games per season (increased to 220 for 2020/21).