Since Endeavour's 2016 takeover, the UFC's revenues have jumped 35% to $930m in 2021

2021 saw record highs for UFC revenues, which reached $930m, up more than $200m since the competition’s acquisition by Endeavour in July 2016, an increase of around 35%. Around 48% of revenues coming from domestic content rights.

The number of events held per year has also grown from 41 to 43, although fewer events were held in 2017 and 2018.

Almost five years on from taking a majority stake, Endeavour completed the 100% takeover of the UFC in March 2021 before its own IPO the following month at a value of $10.3bn.